I went to Apple in Ardmore's Suburban Square, planning on being there as the doors opened, which I did.
Within minutes of my arrival, every member of the numerous blue T-shirt clad staff was busy with a customer, and lines were forming in many places-it was 10:15, only 15 minutes after opening, on an ordinary day. No wonder they have nearly $100 Billion in cash on there balance sheet, they have not only reinvented personal technology and industrial design, but the retail experience itself. Of course I left with my AMEX feeling somewhat overheated-just the way Steve Jobs would have had it...
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